Ricky's Kitchen
Ricky's Kitchen is a vibrant Indian cloud kitchen delivering authentic, flavorful dishes crafted with rich spices and traditional recipes. Renowned for its quality and convenience, it brings the essence of Indian cuisine to your doorstep.
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Graphic Designing
Social Media Marketing
SEO
Client feedback
As a Digital Marketing Specialist for Ricky's Kitchen, I spearheaded online campaigns to enhance brand visibility and drive customer engagement. I managed social media, optimized digital ads, and curated content to boost sales and elevate the restaurant's online presence.
Objective
Boost footfall and increase sales by implementing targeted digital marketing strategies, enhancing customer engagement, and building strong brand awareness in the competitive food industry.
Execution
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TikTok Campaigns: Developed engaging TikTok content, generating over 50,000 views and attracting a younger audience.
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Social Media Ads: Ran targeted ads on Facebook, leading to a 30% increase in footfall.
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SEO Optimization: Boosted website traffic by 40% through effective SEO techniques.
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WhatsApp Marketing: Implemented personalized promotions on WhatsApp, driving higher customer interaction and sales.
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Data Analytics: Monitored campaign performance, making data-driven adjustments that resulted in a 25% increase in overall sales.
Results:
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TikTok Campaigns: Achieved 50,000+ views, with a 15% increase in new customers.
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Social Media Ads: Boosted footfall by 30%, resulting in a 20% rise in in-store orders.
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SEO Optimization: Increased website traffic by 40%, contributing to a 25% growth in online orders.
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WhatsApp Marketing: Enhanced customer engagement with a 35% higher response rate and a 20% increase in repeat orders.
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Data Analytics: Refined campaigns based on analytics, leading to a 25% overall increase in sales.
Visual Contents:
