My Projects

About
Professional Experience
Aug 2024 - Apr 2025
Claires
Retail Supervisor
• Led a team of 8 staff, exceeding sales and performance targets by an average of 15%.
• Delivered exceptional customer service, resolving queries and fostering loyalty.
• Managed store KPIs, cash handling, and register reconciliations.
• Coordinated with visual merchandising teams to align displays with promotional campaigns.
• Developed a deep understanding of consumer behavior and buying psychology, translating insights into sales growth
strategies.
Feb 2023 - Jun 2024
Freelance
Social Media Marketing Specialist
• Developed and executed tailored social media strategies for small businesses to increase brand awareness and customer
engagement.
• Created and scheduled high-impact content for platforms including Instagram, Facebook, TikTok, and LinkedIn, optimizing
posts for audience reach and conversions.
• Managed paid social media campaigns (Meta Ads, TikTok Ads), improving CTR and reducing CPC through continuous A/B
testing.
• Analysed campaign performance using Facebook Insights, Instagram Analytics, and Google Analytics, providing actionable
recommendations to clients.
• Designed visually compelling creatives using Canva and Adobe Creative Suite, ensuring brand consistency across channels.
• Collaborated with clients to identify target audiences and refine messaging for improved lead generation.
• Increased client social media engagement rates by 20–35% within the campaign period.
Feb 2019 - Nov 2021
Ricky's Kitchen
Digital Marketing Executive
• Managed social media accounts (Instagram, WhatsApp), growing audience engagement through targeted campaigns.
• Developed SEO-optimized website content, boosting organic search rankings.
• Planned and executed email marketing campaigns, improving open and click-through rates.
• Managed Google Ads and paid social campaigns, tracking ROI and adjusting bids for optimal performance.
• Designed and scheduled promotional content aligned with seasonal campaigns.
• Monitored analytics to refine targeting, improve conversions, and increase retention.
Tools Proficiency
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Figma
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Sketch
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Zeplin
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Wireframe Sketcher
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Balsamiq
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Adobe Illustrator
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Adobe Photoshop
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InVision Studio
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Miro
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Google Analytics
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Instagram
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Facebook
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Canvas
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Capcut
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AI Tools
Contact
Get in touch to discuss your project or collaboration ideas. Let's create something amazing together!
Tel: +44 07501773846