Sanfe
A redesigned Sanfe website enhances user experience and strengthens the brand’s digital presence, showcasing dedication to quality and innovation in intimate care products, leading to higher engagement, conversions, and community growth.
Wireframing
Prototyping
Design Iteration
Design Thinking
I led the redesign of the body care product page on Sanfe’s website, focusing on user-centered design and contemporary aesthetics.
Discovery
To begin, I analyzed Sanfe’s current website and gathered user feedback through interviews and surveys to identify pain points and preferences. This research helped us develop user personas and journey maps, revealing key areas for improvement.
Design & Development
Leveraging insights from the discovery phase, I initiated the design process with a focus on creating an intuitive and user-friendly interface for Sanfe’s website. My approach emphasized streamlining navigation, simplifying task flows, and minimizing potential errors to enhance overall usability.
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Prototype
App Overview
Reflections
Overall, my experience redesigning Sanfe's body care product page followed a comprehensive, user-centered approach. Created a design that enhances user experience while strengthening Sanfe’s brand presence.
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The result is a visually engaging and highly functional page that improves user engagement, boosts conversion rates, and reinforces Sanfe’s commitment to quality and innovation. This project underscored the importance of integrating user insights and design best practices to achieve meaningful, real-world outcomes.