Sanfe
A redesigned Sanfe website enhances user experience and strengthens the brand’s digital presence, showcasing dedication to quality and innovation in intimate care products, leading to higher engagement, conversions, and community growth.
Wireframing
Prototyping
Design Iteration
Design Thinking
I led the redesign of the body care product page on Sanfe’s website, focusing on user-centered design and contemporary aesthetics. My role involved conducting user research, developing wireframes and prototypes, and working closely with cross-functional teams to create a cohesive and engaging design. This redesign enhanced user engagement, strengthened the brand’s identity within the body care segment.
Discovery
To begin, we analyzed Sanfe’s current website and gathered user feedback through interviews and surveys to identify pain points and preferences. This research helped us develop user personas and journey maps, revealing key areas for improvement. We also conducted a competitive analysis to benchmark against industry standards, which informed our design strategy to enhance user experience and strengthen Sanfe’s brand presence.
Design & Development
Leveraging insights from the discovery phase, I initiated the design process with a focus on creating an intuitive and user-friendly interface for Sanfe’s website. My approach emphasized streamlining navigation, simplifying task flows, and minimizing potential errors to enhance overall usability.
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During development, I collaborated closely with developers to ensure the design was implemented accurately. While I didn't conduct testing directly, I worked alongside the team to refine and optimize the design, ensuring it met user needs and aligned with Sanfe’s brand values.
Prototype
App Overview
Reflections
Overall, my experience redesigning Sanfe's body care product page followed a comprehensive, user-centered approach. Created a design that enhances user experience while strengthening Sanfe’s brand presence.
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The result is a visually engaging and highly functional page that improves user engagement, boosts conversion rates, and reinforces Sanfe’s commitment to quality and innovation. This project underscored the importance of integrating user insights and design best practices to achieve meaningful, real-world outcomes.