Food Delivery App
An application designed to provide a centralized, efficient, and safe platform for individuals with allergen concerns to order food online. The app helps users explore menu options, customize orders, and ensure meals are tailored to their dietary needs without allergen exposure.
Wireframing
Prototyping
Design Iteration
Design Thinking
In this project, my role was to design and develop an intuitive and visually appealing user interface, ensuring a seamless user experience. This case study will cover the UX design processes I employed and my collaboration with product analysts and software developers to build a functional and effective application that is currently in development.
Discovery
To start the project, I collaborated with product analysts to gain a clear understanding of the product requirements and conducted user research to gather insights into user needs and expectations.
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This research allowed me to identify the pain points and challenges users face when managing their workspace, which played a crucial role in shaping my design decisions.
Design & Development
The primary focus of the project was to create a responsive and accessible design that would provide an optimal user experience for individuals with food allergies, ensuring they can confidently order food online. I developed wireframes and prototypes to visualize the new layout and design elements for Urban Treats, a food delivery app tailored specifically for users with dietary restrictions and allergy concerns. A user-friendly and intuitive interface was chosen to simplify the ordering process, allowing users to easily filter out allergens and view detailed ingredient information without unnecessary steps.
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Key features of the design included a clean, modern aesthetic that aligns with Urban Treats' brand identity; intuitive navigation that helps users quickly find allergen-safe options; prominent filters and clear, detailed descriptions of each dish to aid in safe food selection; and accessible design elements to ensure usability for all, including those with disabilities.
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Throughout the design process, I conducted multiple rounds of usability testing with actual users who have food allergies to gather feedback and make necessary adjustments. This iterative approach ensured that the final design was highly user-centric and addressed all pain points related to ordering food safely.
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Once the design was finalized, I collaborated closely with the development team to bring the vision to life. The development phase focused on implementing a fully scalable and responsive application that maintains its integrity and functionality across all devices. We utilized modern web technologies and best practices to ensure the app was fast, secure, and reliable, ultimately providing a seamless and safe food ordering experience for all users.
Launch
To prepare for the launch of Urban Treats, we established an initial release of the vendor portal, aligned with our MVP and focused on prioritized features to help vendors set up and manage their business accounts effectively.
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To ensure a successful rollout, we scheduled additional feedback sessions to gather insights on the newly implemented features and identify areas for improvement, allowing us to make any necessary adjustments before the full launch.
Prototype
App Overview
Reflections
Reflecting on the development of Urban Treats, the project has been a significant step forward in addressing the challenges faced by individuals with food allergies when ordering online. Although the app has not yet been launched, our focus on user-centric design and continuous feedback has laid a strong foundation for an intuitive and accessible platform that simplifies the process of finding safe food options.
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By prioritizing user feedback and vendor needs during the design and development phases, we have created a platform that is easy to navigate and manage, minimizing the need for extensive support and ensuring a smooth user experience from both the consumer and vendor perspectives.
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As we move towards the launch, we remain committed to gathering insights from users and vendors to further refine the app and ensure it meets their evolving needs. This iterative approach will be crucial in maintaining high levels of satisfaction and delivering a reliable, safe, and convenient food ordering solution.